Workbean

— Industries

Human Resources

Information Technology

Big Data

— Role

(Lead Designer)

Web design

Mobile design

SaaS design

— Team

1 x Product Owner

1 x Project Manger

1 x Quality Assurance

3 x Frontend Developers

2 x Backend Developers

1 x Copywriter

— Timeframe

2022 (8 months)

— Page

(Saas)

Registration

Onboarding

Culture Kit
Tour
Account
Payment Wall
Dashboard
Employee Database
Brand Book builder
Help desk
Discover
Services
Surveys
Resources

(Web)

Registration

Onboarding

Landing page

Discover

Jobs

World

Company page

Talent Account

Talent Profile

CV Builder

Worksona

Info page

(Mobile)

Registration

Account creation

Discover

Jobs

World

Company page

Talent Profile

Worksona

My Role

As the Lead designer responsible for multiple platforms, I enhanced the user experience and differentiated Workbean from competitors.

I played a vital role in developing a diverse range of features, strategizing the freemium, standard, and premium versions, and shaping the value proposition and pricing strategy. I bridged the gap between employer SaaS and job seeker social platforms, enabling seamless data exchange. Through rebranding, I revitalized Workbean's brand and created responsive designs for web and mobile platforms. I also transformed survey data into visually compelling representations, enabling stakeholders to gain valuable insights.

Project

Brief

The project involved the development of Workbean SaaS, a fully automated employer branding software. The goal was to create a product that guides companies throughout their employer branding journey, disrupts traditional consultancy services, and enables fast and easy identification, analysis, and effective showcasing of their culture.

Additionally, Workbean aimed to provide a platform for job seekers and professionals to access company cultural insights projected by employers through the Workbean SaaS platform.

Lastly Revamp Workbean's brand and visual elements with a modern, mature design while still reflecting its identity of fun and youthful brand.

PROBLEM

Workbean's distinct competitive edge lies in its dedication to delivering real-time insights on company culture to job seekers and professionals. However, a notable challenge arises in fostering sustained engagement and utilization of the interface among recruiters and employers, particularly after they have established their company culture page.

DESIGN

DECISIONS

Understand the specific needs and desires of employers, employees, and job seekers on Workbean.

• What are the goals employers hope to achieve through the platform?

• How can employees contribute to building their company culture?

• What job seekers are interested in seeing and obtaining?

By combining insights, a solution was developed to address individual requirements without creating overwhelming products. Filtering the features and solutions ensures coherence and alignment among all parties involved. Additionally, studies were conducted on the current market and competitors to understand the main features that set Workbean apart and to analyze trends and successful features from leading apps.

TARGET

USERS

Employer: Gain insights into their company culture and relevant data to make informed decisions about their organization internally.

Recruiter: Attract talent that aligns with the company culture to ensure employee happiness and a smooth employee life cycle.

Streamline recruitment processes and connect with candidates who are interested in working for the company.

Employee: Be able to voice their opinions and frustrations. Connect with like-minded individuals interested in working for the company. Stay connected with the organization's culture and values through regular updates on the Workbean platform.

Professional: Stay updated with the latest industry trends, news, and developments to enhance professional growth.

Networking and connect with potential employers to advance career opportunities.

Gain insights into various company cultures to align career goals and preferences.

Job seekers: Discover their dream job by exploring companies' cultural insights and values.

Understand the company culture to ensure alignment with their career aspirations.

Stay updated with company news and real-time insights to make informed decisions during the job search process.

SOLUTIONS

The integration of employee and user surveys on the social platform, enabling individuals to contribute valuable data. This collected information aids employers in strategizing improvements for their brand culture, supporting the hiring process, and enhancing the employee journey.

Job seekers can gain deeper insights into company culture through employees' content, making it more relatable. Additionally, interactive engagement features empower job seekers to interact with employee and employer content, encouraging meaningful conversations and connections.

By implementing these design solutions, Workbean establishes a dynamic social platform that empowers employers, facilitates user contributions, provides authentic insights to job seekers, and promotes interactive engagement.

SaaS Platform

SaaS platform that enables employers and HR to send surveys, collect data, and gain valuable insights to discover and enhance their company culture.

Social Platform

Social platform that enables jobseekers, professionals, and employees to gain insights into company culture by interacting with interactive company pages.

The SaaS platform dashboard serves as a tool for employers to track their daily engagement and tasks, providing valuable insights into performance and offering suggestions to uphold a coherent company culture. It not only offers these features but also prioritizes user convenience by ensuring easy accessibility and intuitive navigation to desired tasks, enabling seamless action-taking. Furthermore, Workbean's Employer Brand Health Score, the world's first employer branding measurement tool, aids in visualizing and effectively representing it to employers.

Workbean Surveys offers a variety of surveys for different stages of the employee lifecycle and to gauge company happiness and perception of culture. With options like employer brand, perception, happiness, and leadership surveys, employers can send them automatically via email or the Workbean social platform. The platform allows customization, letting employers select specific recipients and survey types. To address survey fatigue, the surveys are designed to be short, user-friendly, and engaging.

The Workbean Culture Kit is a collection of tools and features that serve as the building blocks for employer brand culture. It includes a brand book to establish and communicate the organization's values and identity, thought leadership content to showcase expertise and engage with audiences, employee ambassadorship to empower and leverage employees as brand advocates, and job board integration to enhance visibility and attract qualified candidates. By leveraging these components, the Culture Kit aims to bridge the gap between employers, employees, and job seekers, creating a strong and cohesive employer brand culture that resonates with all stakeholders.

The Workbean Analytics page is thoughtfully designed to offer a comprehensive overview of vital data components, including the Culture Page, Employer Brand Matrix, Employer Brand Personality, Happiness Pulse, Net Promoter Score, Worksona, and Persona. The objective is to simplify the representation of crucial information, ensuring easy comprehension for users. By presenting the data in a manner that facilitates effortless absorption, the page enables stakeholders to grasp the insights provided effectively.

Workbean World, true to its name, is a space where professionals can access compelling content shared by a diverse array of companies. This content serves as a valuable resource for staying updated on skills, technologies, best practices, industry standards, and other information crucial for keeping your professional career pertinent. Additionally, the platform offers features that enable users to follow companies of interest, providing insights into trending job opportunities that align with their profiles and preferences.

Examples of world posts

Workbean Company culture page provides a space for employers, employees, and external professionals to engage and exchange insights about the company and the professional world. Employers can share content generated from the Workbean SaaS platform, giving potential job seekers a glimpse into the company's culture and operations. External professionals who are not part of the company can observe and interact with employees, gaining a clear understanding of the company's culture. This interaction fosters a deeper connection and understanding among all parties involved.

Company Culture page

Workbean Surveys is a comprehensive platform offering a variety of surveys for different stages of the employee lifecycle and to gauge company happiness and perception of culture. With options like employer brand, perception, happiness, and leadership surveys, employers can send them automatically via email or the Workbean social platform. The platform allows customization, letting employers select specific recipients and survey types. To address survey fatigue, the surveys are designed to be short, user-friendly, and engaging.