InyPay
Your financial buddy
— Industries
Project title
— Role
Graphic Design
Logo design
Branding
— Timeframe
(2023) 2 week
InyPay aims to improve the financial well-being of the underserved and unbanked populations, particularly Foreign Domestic Workers (FDWs) and Blue Collar workers, in Southeast Asia. Recognizing the unique challenges faced by these individuals, InyPay is building a hyper-personalized neobank tailored specifically to their needs. This innovative platform will not only provide essential banking services but also facilitate a deeper connection with both their country of residence and their home country. Through InyPay, users will have access to financial tools and resources that empower them to manage their finances more effectively, send money home with ease, and feel more integrated into their local communities. By focusing on financial inclusion, InyPay strives to create a more equitable financial landscape, ensuring that even the most marginalized groups have the opportunity to achieve financial stability and prosperity.
Design Decisions
Motif 1: An approachable “Buddy”. Casual, empathetic, supportive, encouraging, light hearted, a bit funny.
Motif 2: A sense of “Belonging”. Financial inclusion for people who have been neglected by big banks. Helping them belong in their country of residence, helping them retain a strong connection to their families back home.
Motif 3: “Make your dreams come true”. Through better lifestyle, better income, better job prospects, better educated, etc. 360 degree financial wellbeing.
