Beyond Genomix
Understanding through DNA
— Industries
Healthcare
— Role
(Sole Designer)
Graphic Design
Logo design
— Timeframe
(2022) 2 Weeks
Beyond GenomiX is a cutting-edge MedTech company revolutionizing disease diagnostics and prognosis through DNA analysis. With a primary focus on infertility, their innovative use of DNA repeated sequences and epigenetic analysis is transforming personalized medicine.
Beyond GenomiX sought a simple yet impactful logo that would convey their expertise and captivate their audience. They emphasized the importance of incorporating DNA elements, to symbolize their unique approach to diagnostics and the power of artificial intelligence.
Old logo
New logo
Design Decisions
The logo combines a sleek wordmark with a striking emblem, reinforcing the company's branding and message. The abstracted letter "X" represents both "GenomiX" and a chromosome, visually connecting their name with their field of expertise. Differentiating sister chromatids with blue and green colors adds visual interest and signifies genetic diversity. By incorporating a telomere abstraction from the blue sister chromatid, the logo also conveys the significance of artificial intelligence in their work.
Geometric shapes create a memorable, meaningful, and modern logo.
Colour choice
Navy symbolizes importance, confidence, power, authority, intelligence, stability, unity, conservatism, elegance, and sophistication,
Turquoise signifies wisdom, tranquility, and protection from harm and negativity.
Colour Concept
The new color selection draws inspiration from the previous logo, revitalizing it with a fresh and vibrant appearance. Navy blue evokes professionalism and seriousness, while the bright turquoise adds a youthful and calming quality. This refined color choice enhances the logo's contrast and visibility, ensuring optimal impact.
